Fratelli Minaglia vs Italian Harvest · Bay Area shelf head-to-head
Fratelli Minaglia and Italian Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italian Harvest carries more Brand PowerItalian Harvest is in more Bay Area grocersItalian Harvest fields the deeper lineupItalian Harvest sits further up the premium end
Fratelli Minaglia
Italian Harvest
7
brand power
33
3
products
25
1
categories
9
2
subcategories
15
2
grocers
4
$7.56
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Minaglia▭ Italian Harvest
Distribution · 30% of score8·17
F
I
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fratelli Minaglia
no top category Italian Harvest doesn’t also play in.
only Italian Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Minaglia · 1
only Italian Harvest · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Minaglia · Italian Harvest