Fresh Gourmet vs Semifreddi’s · Bay Area shelf head-to-head
Fresh Gourmet and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s sits further up the premium end
Fresh Gourmet
Semifreddi’s
66
brand power
53
25
products
24
5
categories
7
5
subcategories
12
9
grocers
14
87.9¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Gourmet▭ Semifreddi’s
Distribution · 30% of score38·58
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresh Gourmet · 1
only Semifreddi’s · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Gourmet · Semifreddi’s
