From The Fields’ vs International Harvest · Bay Area shelf head-to-head
From The Fields’ and International Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineup
From The Fields’
International Harvest
45
brand power
45
24
products
15
7
categories
7
9
subcategories
13
9
grocers
5
$1.05
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ International Harvest
Distribution · 30% of score38·21
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts7 vs 4 SKUs
1% of shelf
only International Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only From The Fields’ · 6
only International Harvest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · International Harvest
