Frontier Co-op vs New York Shuk · Bay Area shelf head-to-head
Frontier Co-op and New York Shuk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineupNew York Shuk sits further up the premium end
Frontier Co-op
New York Shuk
60
brand power
36
72
products
28
10
categories
3
36
subcategories
4
12
grocers
3
$10.00
price per oz
$4.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Co-op▭ New York Shuk
Distribution · 30% of score50·13
N
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontier Co-op
only New York Shuk
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Co-op · New York Shuk
