Gardein vs Impossible · Bay Area shelf head-to-head
Gardein and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible is in more Bay Area grocersImpossible fields the deeper lineup
Gardein
Impossible
53
brand power
55
19
products
23
4
categories
6
6
subcategories
10
10
grocers
13
79.1¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gardein▭ Impossible
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes4 vs 3 SKUs
only Gardein
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Impossible · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gardein · Impossible
