Garofalo vs Tinkyada · Bay Area shelf head-to-head
Garofalo and Tinkyada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineupTinkyada sits further up the premium end
Garofalo
Tinkyada
41
brand power
27
28
products
11
4
categories
1
17
subcategories
6
10
grocers
8
38.7¢
price per oz
45.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garofalo▭ Tinkyada
Distribution · 30% of score42·33
T
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garofalo
only Tinkyada
no top category Garofalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Garofalo · 6
only Tinkyada · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garofalo · Tinkyada
