Gefen vs Local Hive · Bay Area shelf head-to-head
Gefen and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive is in more Bay Area grocers
Gefen
Local Hive
38
brand power
37
13
products
13
9
categories
2
7
grocers
14
62.8¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gefen▭ Local Hive
Distribution · 30% of score29·58
G
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gefen · 1
only Local Hive · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gefen · Local Hive