Gem vs Katz · Bay Area shelf head-to-head
Gem and Katz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz carries more Brand PowerKatz is in more Bay Area grocersKatz fields the deeper lineupGem sits further up the premium end
Gem
Katz
9
brand power
50
2
products
24
1
categories
9
1
subcategories
13
1
grocers
8
$18.49
avg price
$11.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gem▭ Katz
Distribution · 30% of score4·33
G
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gem
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gem · Katz