General Mills vs Cascadian Farm · Bay Area shelf head-to-head
General Mills and Cascadian Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupCascadian Farm sits further up the premium end
General Mills
Cascadian Farm
53
brand power
65
51
products
68
4
categories
7
14
grocers
19
70.4¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Cascadian Farm
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only General Mills · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Cascadian Farm
