Gerber vs Earth's Best · Bay Area shelf head-to-head
Gerber and Earth's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersGerber fields the deeper lineup
Gerber
Earth's Best
45
brand power
55
50
products
37
5
categories
9
6
subcategories
11
7
grocers
13
79.6¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Earth's Best
Distribution · 30% of score29·54
G
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gerber · 1
only Earth's Best · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Earth's Best
