Ghirardelli vs Guittard · Bay Area shelf head-to-head
Ghirardelli and Guittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli fields the deeper lineupGuittard sits further up the premium end
Ghirardelli
Guittard
67
brand power
70
69
products
25
7
categories
5
9
subcategories
7
19
grocers
19
$1.47
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Guittard
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hot Drinks3 vs 1 SKUs
only Guittard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Guittard
