Ghirardelli vs Scharffen Berger · Bay Area shelf head-to-head
Ghirardelli and Scharffen Berger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineupScharffen Berger sits further up the premium end
Ghirardelli
Scharffen Berger
67
brand power
47
69
products
21
7
categories
3
9
subcategories
5
19
grocers
11
$1.47
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Scharffen Berger
Distribution · 30% of score79·46
S
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy36 vs 16 SKUs
only Scharffen Berger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ghirardelli · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Scharffen Berger
