Ghirardelli vs Toll House · Bay Area shelf head-to-head
Ghirardelli and Toll House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ghirardelli
Toll House
67
brand power
56
69
products
24
7
categories
5
9
subcategories
6
19
grocers
12
$1.65
price per fl oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Toll House
Distribution · 30% of score79·50
T
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ghirardelli · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Toll House
