Gia' vs Giuliano · Bay Area shelf head-to-head
Gia' and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineup
Gia'
Giuliano
34
brand power
56
5
products
22
3
categories
9
3
subcategories
11
9
grocers
14
$1.40
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gia'▭ Giuliano
Distribution · 30% of score38·58
G
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gia'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gia' · 1
only Giuliano · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gia' · Giuliano
