Giovanni vs Andalou Naturals · Bay Area shelf head-to-head
Giovanni and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giovanni is in more Bay Area grocersAndalou Naturals sits further up the premium end
Giovanni
Andalou Naturals
47
brand power
46
50
products
52
4
categories
5
11
subcategories
14
4
grocers
3
$1.26
price per fl oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giovanni▭ Andalou Naturals
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Shaving Supplies1 vs 1 SKUs
only Giovanni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giovanni · 2
only Andalou Naturals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giovanni · Andalou Naturals
