Gold Medal vs Arrowhead Mills · Bay Area shelf head-to-head
Gold Medal and Arrowhead Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerGold Medal is in more Bay Area grocersArrowhead Mills fields the deeper lineupArrowhead Mills sits further up the premium end
Gold Medal
Arrowhead Mills
34
brand power
45
10
products
21
3
categories
8
4
subcategories
9
11
grocers
10
11.6¢
price per oz
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold Medal▭ Arrowhead Mills
Distribution · 30% of score46·42
G
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
G
<1% of shelf
only Gold Medal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Medal · Arrowhead Mills
