Gonanas vs Pillsbury · Bay Area shelf head-to-head
Gonanas and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineupGonanas sits further up the premium end
Gonanas
Pillsbury
17
brand power
72
5
products
74
2
categories
10
4
grocers
12
82.4¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gonanas▭ Pillsbury
Distribution · 30% of score17·50
G
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gonanas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gonanas · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gonanas · Pillsbury