Lining them up…

Goodpop vs So Delicious · Bay Area shelf head-to-head

Goodpop and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupGoodpop sits further up the premium end

Goodpop

So Delicious

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Goodpop▭ So Delicious

Distribution · 30% of score75·83

carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers

Depth · 25% of score

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Frozen Foods5 vs 2 SKUs

4% of shelf

2% of shelf

Ice Cream9 vs 25 SKUs

1% of shelf

only Goodpop

Frozen Treats Juice Frozen Desserts Snack Foods Sparkling Water

only So Delicious

Yogurt Canned & Jarred Creamers Toppings Dairy

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Andronico's Community Markets Berkeley Bowl Canyon Market Community Market CA Driver's Market Fairfax Market Gus's Community Market LeBeau Nob Hill Luke's Local Mill Valley Market Mollie Stone's Markets Pacific Market Rainbow Grocery Cooperative Sprouts Farmers Market

Head to head

each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.

GoodPop Fudge n' Vanilla Squares, Dairy-Free Oat Milk Frozen Dessert Bars

$7.79

So Delicious Almond Milk Frozen Dessert Bars, Mocha Almond Fudge, 4 Count

$5.39

GoodPop Mint n' Fudge Chip, Dairy-Free Frozen Dessert Bars

$8.29

both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · So Delicious