Goodsense vs Go Raw · Bay Area shelf head-to-head
Goodsense and Go Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Go Raw carries more Brand PowerGo Raw is in more Bay Area grocersGo Raw fields the deeper lineupGo Raw sits further up the premium end
Goodsense
Go Raw
25
brand power
51
7
products
21
3
categories
7
4
subcategories
8
3
grocers
13
$4.11
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodsense▭ Go Raw
Distribution · 30% of score13·54
G
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 4 SKUs
G
<1% of shelf
only Goodsense
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodsense · Go Raw