Gopal’s Healthfoods Power Wraps vs Lexington Bakes · Bay Area shelf head-to-head
Gopal’s Healthfoods Power Wraps and Lexington Bakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gopal’s Healthfoods Power Wraps carries more Brand PowerLexington Bakes is in more Bay Area grocersGopal’s Healthfoods Power Wraps fields the deeper lineupLexington Bakes sits further up the premium end
Gopal’s Healthfoods Power Wraps
Lexington Bakes
43
brand power
19
31
products
3
13
categories
3
3
grocers
4
$1.85
price per oz
$2.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gopal’s Healthfoods Power Wraps▭ Lexington Bakes
Distribution · 30% of score13·17
L
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gopal’s Healthfoods Power Wraps
only Lexington Bakes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gopal’s Healthfoods Power Wraps · 1
only Lexington Bakes · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gopal’s Healthfoods Power Wraps · Lexington Bakes