Graza vs Chosen Foods · Bay Area shelf head-to-head
Graza and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Graza
Chosen Foods
57
brand power
55
23
products
31
4
categories
4
6
subcategories
11
18
grocers
19
93.2¢
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Chosen Foods
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 10 SKUs
only Graza
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Chosen Foods
