Green Giant vs Del Monte · Bay Area shelf head-to-head
Green Giant and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupGreen Giant sits further up the premium end
Green Giant
Del Monte
50
brand power
66
40
products
114
4
categories
10
9
subcategories
25
11
grocers
14
49.2¢
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Giant▭ Del Monte
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables8 vs 42 SKUs
2% of shelf
only Green Giant
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Green Giant · 0
no exclusive doors — everywhere Green Giant is, Del Monte is too.
only Del Monte · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Giant · Del Monte
