Guittard vs Toll House · Bay Area shelf head-to-head
Guittard and Toll House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersGuittard sits further up the premium end
Guittard
Toll House
70
brand power
56
25
products
24
5
categories
5
7
subcategories
6
19
grocers
12
$1.22
price per fl oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guittard▭ Toll House
Distribution · 30% of score79·50
T
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guittard
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guittard · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guittard · Toll House
