Healthy Choice vs Lean Cuisine · Bay Area shelf head-to-head
Healthy Choice and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerLean Cuisine sits further up the premium end
Healthy Choice
Lean Cuisine
50
brand power
45
39
products
39
6
categories
4
6
subcategories
7
8
grocers
8
53.8¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ Lean Cuisine
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Ethnic Foods3 vs 2 SKUs
4% of shelf
only Healthy Choice
only Lean Cuisine
no top category Healthy Choice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lean Cuisine · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · Lean Cuisine
