Healthy Choice vs Michelina's · Bay Area shelf head-to-head
Healthy Choice and Michelina's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice is in more Bay Area grocersHealthy Choice fields the deeper lineup
Healthy Choice
Michelina's
50
brand power
24
39
products
8
6
categories
3
8
grocers
2
$5.28
avg price
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ Michelina's
Distribution · 30% of score33·8
M
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthy Choice
only Michelina's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthy Choice · 6
only Michelina's · 0
no exclusive doors — everywhere Michelina's is, Healthy Choice is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · Michelina's
