Healthy Choice vs P.f. Chang's · Bay Area shelf head-to-head
Healthy Choice and P.f. Chang's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice is in more Bay Area grocersHealthy Choice fields the deeper lineup
Healthy Choice
P.f. Chang's
50
brand power
38
39
products
19
6
categories
3
6
subcategories
4
8
grocers
7
53.8¢
price per oz
65.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ P.f. Chang's
Distribution · 30% of score33·29
P
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthy Choice
only P.f. Chang's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthy Choice · 2
only P.f. Chang's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · P.f. Chang's
