Heaps Normal vs Sierra Nevada Cheese Co. · Bay Area shelf head-to-head
Heaps Normal and Sierra Nevada Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heaps Normal
no top category Sierra Nevada Cheese Co. doesn’t also play in.
only Sierra Nevada Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Heaps Normal is, Sierra Nevada Cheese Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heaps Normal · Sierra Nevada Cheese Co.