Heyday Canning Co vs Campbell's · Bay Area shelf head-to-head
Heyday Canning Co and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineupHeyday Canning Co sits further up the premium end
Heyday Canning Co
Campbell's
45
brand power
60
26
products
135
4
categories
7
7
subcategories
9
8
grocers
14
45.4¢
price per oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heyday Canning Co▭ Campbell's
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heyday Canning Co
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heyday Canning Co · 3
only Campbell's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heyday Canning Co · Campbell's
