Hodo vs Mori-Nu · Bay Area shelf head-to-head
Hodo and Mori-Nu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineup
Hodo
Mori-Nu
57
brand power
15
19
products
2
6
categories
2
7
subcategories
2
17
grocers
2
$8.05
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hodo▭ Mori-Nu
Distribution · 30% of score71·8
M
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mori-Nu
no top category Hodo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hodo · Mori-Nu