Horizon Organic vs Meyenberg · Bay Area shelf head-to-head
Horizon Organic and Meyenberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerMeyenberg is in more Bay Area grocersHorizon Organic fields the deeper lineup
Horizon Organic
Meyenberg
59
brand power
45
38
products
12
6
categories
5
13
subcategories
6
13
grocers
15
25.2¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Meyenberg
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meyenberg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Horizon Organic · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Meyenberg
