I Contadini vs The Pasta Shop · Bay Area shelf head-to-head
I Contadini and The Pasta Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pasta Shop carries more Brand PowerThe Pasta Shop is in more Bay Area grocersThe Pasta Shop fields the deeper lineup
I Contadini
The Pasta Shop
28
brand power
50
7
products
36
6
categories
4
5
grocers
10
$1.17
price per oz
95.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Contadini▭ The Pasta Shop
Distribution · 30% of score21·42
I
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Contadini
only The Pasta Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only I Contadini · 1
only The Pasta Shop · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Contadini · The Pasta Shop
