I Eat My Greens vs La Cascada · Bay Area shelf head-to-head
I Eat My Greens and La Cascada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Cascada carries more Brand PowerLa Cascada is in more Bay Area grocersLa Cascada fields the deeper lineupLa Cascada sits further up the premium end
I Eat My Greens
La Cascada
15
brand power
50
3
products
27
2
categories
10
2
grocers
5
54.8¢
price per oz
64.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Eat My Greens▭ La Cascada
Distribution · 30% of score8·21
I
L
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Eat My Greens
no top category La Cascada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Eat My Greens · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Eat My Greens · La Cascada
