IMPOSSIBLE FOODS vs Applegate · Bay Area shelf head-to-head
IMPOSSIBLE FOODS and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
IMPOSSIBLE FOODS
Applegate
14
brand power
72
3
products
111
2
categories
18
1
grocers
20
$9.91
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ IMPOSSIBLE FOODS▭ Applegate
Distribution · 30% of score4·83
I
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IMPOSSIBLE FOODS
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only IMPOSSIBLE FOODS · 0
no exclusive doors — everywhere IMPOSSIBLE FOODS is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: IMPOSSIBLE FOODS · Applegate
