Indianlife vs Brooklyn Delhi · Bay Area shelf head-to-head
Indianlife and Brooklyn Delhi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupBrooklyn Delhi sits further up the premium end
Indianlife
Brooklyn Delhi
54
brand power
41
21
products
12
9
categories
4
11
subcategories
7
13
grocers
8
$1.02
price per oz
95.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Indianlife▭ Brooklyn Delhi
Distribution · 30% of score54·33
B
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 2 SKUs
<1% of shelf
only Indianlife
only Brooklyn Delhi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Indianlife · Brooklyn Delhi
