Inspired By Happiness vs Mollie's · Bay Area shelf head-to-head
Inspired By Happiness and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerInspired By Happiness is in more Bay Area grocersMollie's fields the deeper lineup
Inspired By Happiness
Mollie's
7
brand power
48
3
products
83
2
categories
27
3
subcategories
41
3
grocers
2
$16.75
avg price
$15.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inspired By Happiness▭ Mollie's
Distribution · 30% of score13·8
I
M
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies1 vs 8 SKUs
I
<1% of shelf
only Inspired By Happiness
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inspired By Happiness · 2
only Mollie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inspired By Happiness · Mollie's