International Gourmet vs Delallo · Bay Area shelf head-to-head
International Gourmet and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineupInternational Gourmet sits further up the premium end
International Gourmet
Delallo
32
brand power
63
11
products
79
5
categories
23
1
grocers
15
$1.62
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Gourmet▭ Delallo
Distribution · 30% of score4·63
I
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only International Gourmet · 0
no exclusive doors — everywhere International Gourmet is, Delallo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Gourmet · Delallo
