International Harvest vs From The Fields’ · Bay Area shelf head-to-head
International Harvest and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineup
International Harvest
From The Fields’
45
brand power
45
15
products
24
7
categories
7
13
subcategories
9
5
grocers
9
$1.26
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Harvest▭ From The Fields’
Distribution · 30% of score21·38
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts4 vs 7 SKUs
1% of shelf
only International Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only International Harvest · 2
only From The Fields’ · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Harvest · From The Fields’
