Ithaca Hummus vs Boar's Head · Bay Area shelf head-to-head
Ithaca Hummus and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerIthaca Hummus is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Ithaca Hummus
Boar's Head
41
brand power
58
16
products
173
1
categories
20
1
subcategories
49
15
grocers
10
70.3¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca Hummus▭ Boar's Head
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca Hummus
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ithaca Hummus · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca Hummus · Boar's Head
