It's It vs Nestle · Bay Area shelf head-to-head
It's It and Nestle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nestle carries more Brand PowerIt's It is in more Bay Area grocersNestle fields the deeper lineupNestle sits further up the premium end
It's It
Nestle
37
brand power
45
18
products
22
2
categories
7
3
subcategories
9
11
grocers
10
$2.12
price per item
$3.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's It▭ Nestle
Distribution · 30% of score46·42
N
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only It's It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only It's It · 3
only Nestle · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's It · Nestle