Jeni's Ice Cream vs Tillamook · Bay Area shelf head-to-head
Jeni's Ice Cream and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupJeni's Ice Cream sits further up the premium end
Jeni's Ice Cream
Tillamook
45
brand power
67
49
products
127
3
categories
6
6
subcategories
21
11
grocers
20
73.4¢
price per fl oz
21.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Tillamook
Distribution · 30% of score46·83
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeni's Ice Cream
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeni's Ice Cream · 1
only Tillamook · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Tillamook
