John & Jill's vs Overjoyed · Bay Area shelf head-to-head
John & Jill's and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerOverjoyed is in more Bay Area grocersOverjoyed fields the deeper lineupOverjoyed sits further up the premium end
John & Jill's
Overjoyed
9
brand power
46
2
products
41
1
categories
13
1
subcategories
21
1
grocers
2
$8.39
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John & Jill's▭ Overjoyed
Distribution · 30% of score4·8
J
O
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John & Jill's
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only John & Jill's · 1
only Overjoyed · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John & Jill's · Overjoyed