Johnsonville vs Boar's Head · Bay Area shelf head-to-head
Johnsonville and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Johnsonville
Boar's Head
26
brand power
58
13
products
173
2
categories
20
6
subcategories
49
3
grocers
10
68.3¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Johnsonville▭ Boar's Head
Distribution · 30% of score13·42
J
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Johnsonville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Johnsonville · 0
no exclusive doors — everywhere Johnsonville is, Boar's Head is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Johnsonville · Boar's Head