Jovial vs Veggiecraft Farms · Bay Area shelf head-to-head
Jovial and Veggiecraft Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineup
Jovial
Veggiecraft Farms
63
brand power
18
40
products
6
12
categories
2
23
subcategories
4
18
grocers
1
$6.23
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Veggiecraft Farms
Distribution · 30% of score75·4
V
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods3 vs 2 SKUs
only Jovial
only Veggiecraft Farms
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Veggiecraft Farms
