Joy vs Overjoyed · Bay Area shelf head-to-head
Joy and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerJoy is in more Bay Area grocersOverjoyed fields the deeper lineupOverjoyed sits further up the premium end
Joy
Overjoyed
22
brand power
46
7
products
41
1
categories
13
1
subcategories
21
8
grocers
2
32.5¢
price per item
$6.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joy▭ Overjoyed
Distribution · 30% of score33·8
J
O
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joy
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joy · 7
only Overjoyed · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joy · Overjoyed
