Just Bare vs Tyson · Bay Area shelf head-to-head
Just Bare and Tyson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tyson carries more Brand PowerTyson is in more Bay Area grocersTyson fields the deeper lineupTyson sits further up the premium end
Just Bare
Tyson
35
brand power
50
10
products
32
3
categories
6
3
subcategories
12
6
grocers
7
$16.12
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Bare▭ Tyson
Distribution · 30% of score25·29
J
T
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Poultry3 vs 6 SKUs
J
1% of shelf
only Just Bare
only Tyson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Just Bare · 2
only Tyson · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Bare · Tyson
