Kalona Super Natural vs Alexandre Family Farm · Bay Area shelf head-to-head
Kalona Super Natural and Alexandre Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineupKalona Super Natural sits further up the premium end
Kalona Super Natural
Alexandre Family Farm
40
brand power
53
11
products
14
7
categories
7
5
grocers
17
26.3¢
price per fl oz
33.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Super Natural▭ Alexandre Family Farm
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 1 SKUs
2% of shelf
only Kalona Super Natural
only Alexandre Family Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kalona Super Natural · 1
only Alexandre Family Farm · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Super Natural · Alexandre Family Farm
