Kalona Super Natural vs Maple Hill · Bay Area shelf head-to-head
Kalona Super Natural and Maple Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maple Hill is in more Bay Area grocersMaple Hill fields the deeper lineupKalona Super Natural sits further up the premium end
Kalona Super Natural
Maple Hill
40
brand power
43
11
products
15
7
categories
7
5
grocers
8
26.3¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Super Natural▭ Maple Hill
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fermented Dairy1 vs 2 SKUs
1% of shelf
only Kalona Super Natural
only Maple Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kalona Super Natural · 2
only Maple Hill · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Super Natural · Maple Hill
