Kalona Supernatural vs Organic Valley® · Bay Area shelf head-to-head
Kalona Supernatural and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupKalona Supernatural sits further up the premium end
Kalona Supernatural
Organic Valley®
38
brand power
69
8
products
103
6
categories
15
13
grocers
19
29.7¢
price per fl oz
24.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Supernatural▭ Organic Valley®
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream2 vs 23 SKUs
1% of shelf
only Kalona Supernatural
only Organic Valley®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kalona Supernatural · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Supernatural · Organic Valley®
