Kasugai vs Dsd Merchandisers · Bay Area shelf head-to-head
Kasugai and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupKasugai sits further up the premium end
Kasugai
Dsd Merchandisers
18
brand power
49
4
products
61
2
categories
11
2
subcategories
27
3
grocers
4
$1.87
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kasugai▭ Dsd Merchandisers
Distribution · 30% of score13·17
K
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kasugai
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kasugai · 2
only Dsd Merchandisers · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kasugai · Dsd Merchandisers