Katz vs Mcevoy · Bay Area shelf head-to-head
Katz and Mcevoy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz carries more Brand PowerKatz is in more Bay Area grocersKatz fields the deeper lineupMcevoy sits further up the premium end
Katz
Mcevoy
50
brand power
10
24
products
2
9
categories
1
13
subcategories
2
8
grocers
1
$11.46
avg price
$17.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katz▭ Mcevoy
Distribution · 30% of score33·4
M
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcevoy
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Katz · 7
only Mcevoy · 0
no exclusive doors — everywhere Mcevoy is, Katz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katz · Mcevoy